Round close-up photo of Kate Bagoy

Hi, I’m Kate

I  transform ideas into beautiful, user-focused  designs

I'm a freelance Principal Product Designer who specializes in end-to-end design for SaaS, B2B & EdTech startups - oh, and I LOVE  data visualization.

BOOK TIME WITH MESee Featured Work

The work I do,
and ideas I bring to life.

Note: For web design and front-end development examples, please view  for latest samples

Notable Clients

Companies whohire me get results

Product Design Awards

Alma has won multiple awards for data visualization and ease-of-use. took Best Design at the 2012 Portland Startup Weekend.

5-Star User Ratings

Teachers consistently rate Alma 4-stars or higher in ease-of-use & say things like this: "I'm glad to finally have a tool that makes sense."

Increased Engagement

By implementing a streamlined user flow and updated UI for Genwi's mobile app builder platform, user engagement increased 20%.

Higher Conversion Rates

Through rebranding, new landing page designs,  A/B testing and better copywriting, conversation rates at GraphAlchemist rose 15%.

More Online Leads

Relaunching the ABS Ricoh website in conjunction with targeted email marketing we increased online leads by a whopping 300%.

Easier Fundraising

When VC's can visualize the solution you're proposing to the problem you want to solve, your pitch deck will get a meeting booked faster.


Kate is the best UX designer I've ever worked with. Her uncanny ability to create something out of nothing - that is, a vague idea into an elegant, functional design never ceases to amaze me.

Jack Macleod,
Former President of Alma

Trusted by brands
all over the world

Photo of Kate Bagoy with Forbes Coaches Council 2020 Official Seal

Hey, I'm Kate.
Designer, Nerd, Travel Junky, Taco Connoisseur.

My journey into product started 20 years ago when I studied graphic design and learned how to build websites in Flash. Later, after earning an MBA, I nabbed an internship at HP, fell in love with tech, and went to work with startups.

I've worked with more than 50 early-stage startups as a designer, marketer, product manager, strategist, analyst, advisor and even a Forbes Council's business coach.

At the core, I'm a creative problem solver – I thrive when I can observe, analyze, organize and take projects apart only to put them together in a new and creative way.

I work remotely and travel whenever possible. In fact, I departed the US in 2017 to travel with , and while I've since returned to the states, I continue to travel half-time as a digital nomad. To share the journey, follow me on Instagram.

For complete work history and specialties, visit LinkedIn or download my resume here.                   

Full-Stack Design Deliverables

With a BFA, an MBA and 10+ years wearing every possible hat in startups, I offer true end-to-end capabilities.

UX Design & IA

Sketches, Wireframes, User Flows, Site Maps, Personas, User Stories, Systems, Version Planning

UI  Design

Mockups, Comps, Interaction Specs, Clickable Prototypes, Style Guides, Visual Assets

 Product Strategy

Business Strategy, Product Strategy, Marketing Strategy, GTM Strategy, Funnel Design

Web Development

Responsive websites, prototypes or landing pages built with HTML/CSS, Bootstrap, Wordpress or WebFlow.

Brand & Visual Design

Logos, visual identity, creative direction, illustration, animation, graphic design

Writing & Comms

Copywriting, UX writing, onboarding guides, documentation, pitch deck revisions

I offer custom proposals for all freelance clients to fit your precise needs & timelines. Every project is different, but to give you a budgeting idea, a typical marketing website starts around $5k, and an end-to-end product design (like a fully-featured SaaS or mobile app) starts at $20k.


*NOTE ABOUT WORK: I'm always confused when asked about the role I played in my designs - if it's on this page, I was likely the sole designer. I typically work directly with a product manager or founder to understand the user, problem or idea, then get to work creating, iterating and finally packaging things up for engineering or a FE dev team, depending on the project. This means my past work has often included ALL aspects of UX including research, copywriting, IA, UI, Visual & Brand Design.

How can I help your business grow?

Now scheduling for Fall 2023

Interested in working together? Use the calendar below to schedule a 15-minute meet and greet to discuss your project, or send an email to that highlights what you're looking to accomplish & when. If it sounds like your project is in my wheelhouse, I'll put together a custom proposal for you - and it's not, I'll do my best to point you in the right direction. :)